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Steve Farzam

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Posts by Steve Farzam

Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications

January 31, 2013   Steve Farzam

Linchi Kwok, Bei Yu<br />Feb 1, 2013; 54:84-94<br />Focus on Information Technology

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

An Analysis of One-Star Online Reviews and Responses in the Washington, D.C., Lodging Market

January 31, 2013   Steve Farzam

Stuart E. Levy, Wenjing Duan, Soyoung Boo<br />Feb 1, 2013; 54:49-63<br />Focus on Information Technology

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

An Examination of the Relationship between Online Travel Agents and Hotels: A Case Study of Choice Hotels International and Expedia.com

January 31, 2013   Steve Farzam

Hee "Andy" Lee, Basak Denizci Guillet, Rob Law<br />Feb 1, 2013; 54:95-107<br />Focus on Information Technology

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

The Complex Matter of Online Hotel Choice

January 31, 2013   Steve Farzam

Bing Pan, Lixuan Zhang, Rob Law<br />Feb 1, 2013; 54:74-83<br />Focus on Information Technology

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

Evaluation of Hotel Information Technologies and EDI Adoption: The Perspective of Hotel IT Managers in Hong Kong

January 31, 2013   Steve Farzam

Rosanna Leung, Rob Law<br />Feb 1, 2013; 54:25-37<br />Focus on Information Technology

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

Responding to Online Reviews: Problem Solving and Engagement in Hotels

January 31, 2013   Steve Farzam

Sun-Young Park, Jonathan P. Allen<br />Feb 1, 2013; 54:64-73<br />Focus on Information Technology

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

Customer Preferences for Online, Social Media, and Mobile Innovations in the Hospitality Industry

July 31, 2012   Steve Farzam

Rohit Verma, Debra Stock, Laura McCarthy<br />Aug 1, 2012; 53:183-186<br />Industry Analysis

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

October 31, 2011   Steve Farzam

Ellen Eun Kyoo Kim, Anna S. Mattila, Seyhmus Baloglu<br />Nov 1, 2011; 52:399-406<br />Sales and Marketing Focus: Hotels

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

Hotel Guests’ Preferences for Green Guest Room Attributes

July 31, 2011   Steve Farzam

Michelle Millar, Seyhmus Baloglu<br />Aug 1, 2011; 52:302-311<br />Lodging Strategy

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

Selling Rooms: Hotels vs. Third-Party Websites

April 30, 2011   Steve Farzam

Rex S. Toh, Peter Raven, Frederick DeKay<br />May 1, 2011; 52:181-189<br />Article

California, Farzam, Farzam Steve, Steve Farzam  |  Leave a comment

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